"The E18's 2-in-1 formula creates complete eye looks in seconds:

Matte End: Perfect for base color or soft crease definition (blends easily with fingers)
Shimmer End: Adds instant sparkle to lids or inner corners
Fast-Drying: Layer within 10 seconds to prevent patchiness
💡 Tip: Apply shimmer over matte while still tacky for maximum staying power."

2. Does This Product Crease on Oily Eyelids?

"The long-wearing, transfer-resistant formula minimizes creasing:

Flexible Film Technology: Moves with your skin (no cracking)
Works with Primer: Lasts 6-8 hours on oily lids without fading
Shimmer Stays Put: No glitter fallout under the eyes
⚠ For best results, avoid applying thick layers—start with a thin coat and build."

3. Is the E18 Easy to Remove Without Irritating Sensitive Eyes?

"Yes! The gentle, water-based formula washes off cleanly:

No Stubborn Glitter: Removes easily with micellar water or oil cleanser
Fragrance-Free & Ophthalmologist-Tested: Safe for sensitive eyes and contact lens wearers
No Staining: Unlike some red/purple liquid shadows
⚠ For fastest removal, use a bi-phase eye makeup remover for the shimmer particles."