"E37's polysaccharide-lock technology chemically sets curls:

12hr curl retention (vs 68° avg. in lab tests)
Ceramic brush spines maintain lift during application
Humidity-resistant film formers prevent drooping
⚠ Warning: Over-twisting brush reduces effect—use smooth upward strokes only."

2. Why Doesn’t E37 Flake But Removes Easily With Water?

"E37's aqua-fugitive polymers dissolve only in H2O:

Bond 3x tighter to lashes than standard waxes (ISO flake tests)
Breaks down at 40°C (body temp + cleanser), not room temp
Contains zero carbon black (main flaking culprit)
💡 Pro Tip: Use oil-free micellar water to preserve lash health."

3. Can E37 Achieve 'False Lash Effect' on Straight Asian Lashes?

"E37's micro-fiber scaffolding builds extension architecture:

0.05mm nylon fibers interlace with natural lashes (electron microscope confirmed)
Curved brush tip deposits 43% more product at lash roots
Contains isododecane for instant dry-down (no weigh-down)
✨ Viral Hack: Layer over clear lash primer for X3 separation."