Go With MAXECHO, Go With Efficiency.

Ningbo Echo International Trade Co., Ltd.​, a subsidiary of Wise Group, has been a leading manufacturer of electric beauty appliances, makeup products, and personal care devices in China since its establishment by Alber Zhou in 2003.

Through years of development, the Maxecho brand has gained significant popularity globally, particularly in Australia, North America, and Europe. To address diverse market needs and consumer preferences, we launched the complementary brand ​ECHOLUX & HOMBETTA.

Our manufacturing capabilities include:

A ​50,000-square-meter production facility​

​20+ assembly lines​

An annual output capacity of ​10 million units, with continuous expansion underway.

Renowned for ​performance excellence, user-friendly design, and durability, our products are certified to international standards including ​CE, RoHS, CB, UL, and CUL​, etc.